Astro Lunar New Year Song "旺兔GOLD" MV Animation
Astro 旺兔GOLD賀歲專輯第一主打 "旺兔GOLD" MV Animation
Concept
Being invited to create the visual and dynamic design for Malaysia's Astro TV's "Wang Tu GOLD" MV was a creative and challenging experience. This Rabbit Year New Year's song MV animation features numerous uniquely styled rabbit characters, each with distinct personalities, traversing various story scenes and interacting with real-life objects. This blend of virtual and real elements showcases diverse visual effects and provides viewers with a dynamic and joyful visual experience. In this project, we employed rich animation techniques and creative expressions to bring each rabbit character to life, full of energy. The MV's scene transitions are smooth, with vibrant colors, and it is filled with festive cheer. These rabbit characters not only thrive in the virtual world but also seamlessly integrate with real-world scenes, creating an impressive visual spectacle. "旺兔GOLD" MV animation, through unique character design and innovative dynamic effects, successfully conveys a festive, dynamic, and diverse holiday atmosphere, making it an outstanding work for welcoming the Year of the Rabbit in 2023. ______ 此次受邀為馬來西亞Astro電視台製作【旺兔GOLD】MV的視覺與動態設計,是一次充滿創意與挑戰的體驗。這支兔年賀歲曲的MV動畫融合了多隻獨特造型及風格的兔子角色,每一隻兔子都擁有自己鮮明的個性,並穿梭於不同的故事場景中,與實拍景物產生互動。這種虛實結合的設計手法,不僅展示了多元化的視覺效果,也為觀眾帶來了動感與歡樂的視覺體驗。 在這部作品中,我們運用了豐富的動畫技術和創意表現,讓每個兔子角色都栩栩如生,充滿活力。MV中的場景變換流暢,色彩鮮明,充滿了節日的喜慶氣氛。這些兔子角色不僅在虛擬世界中活躍,也與現實場景無縫融合,創造出一個令人驚艷的視覺奇觀。【旺兔GOLD】MV動畫通過獨特的角色設計和創新的動態效果,成功地傳達了歡樂、動感與多元的節日氣氛,成為2023迎接兔年的精彩賀歲作品。
Being invited to create the visual and dynamic design for Malaysia's Astro TV's "Wang Tu GOLD" MV was a creative and challenging experience. This Rabbit Year New Year's song MV animation features numerous uniquely styled rabbit characters, each with distinct personalities, traversing various story scenes and interacting with real-life objects. This blend of virtual and real elements showcases diverse visual effects and provides viewers with a dynamic and joyful visual experience. In this project, we employed rich animation techniques and creative expressions to bring each rabbit character to life, full of energy. The MV's scene transitions are smooth, with vibrant colors, and it is filled with festive cheer. These rabbit characters not only thrive in the virtual world but also seamlessly integrate with real-world scenes, creating an impressive visual spectacle. "旺兔GOLD" MV animation, through unique character design and innovative dynamic effects, successfully conveys a festive, dynamic, and diverse holiday atmosphere, making it an outstanding work for welcoming the Year of the Rabbit in 2023. ______ 此次受邀為馬來西亞Astro電視台製作【旺兔GOLD】MV的視覺與動態設計,是一次充滿創意與挑戰的體驗。這支兔年賀歲曲的MV動畫融合了多隻獨特造型及風格的兔子角色,每一隻兔子都擁有自己鮮明的個性,並穿梭於不同的故事場景中,與實拍景物產生互動。這種虛實結合的設計手法,不僅展示了多元化的視覺效果,也為觀眾帶來了動感與歡樂的視覺體驗。 在這部作品中,我們運用了豐富的動畫技術和創意表現,讓每個兔子角色都栩栩如生,充滿活力。MV中的場景變換流暢,色彩鮮明,充滿了節日的喜慶氣氛。這些兔子角色不僅在虛擬世界中活躍,也與現實場景無縫融合,創造出一個令人驚艷的視覺奇觀。【旺兔GOLD】MV動畫通過獨特的角色設計和創新的動態效果,成功地傳達了歡樂、動感與多元的節日氣氛,成為2023迎接兔年的精彩賀歲作品。
Project Details:
Project Details:
Client
Astro.com.my
Year
2023, Malaysia
Services
Visual Coordination Illustration Motion Graphics Animation
Credits
Designed by Bilateral Studio Visual Coordination - KF Lim Designer - KF Lim Illustration Artist - Syia 郭紹尉、Zack Lee 李俊揚 2D Motion - Zack Lee 李俊揚、Rex Wong 黃慧思、CT Lim 林子德 3D Motion - JunYang 龔俊仰 Producer - Herbert Pua
Astro Lunar New Year Song "旺兔GOLD" MV Animation
Astro 旺兔GOLD賀歲專輯第一主打 "旺兔GOLD" MV Animation
Concept
Being invited to create the visual and dynamic design for Malaysia's Astro TV's "Wang Tu GOLD" MV was a creative and challenging experience. This Rabbit Year New Year's song MV animation features numerous uniquely styled rabbit characters, each with distinct personalities, traversing various story scenes and interacting with real-life objects. This blend of virtual and real elements showcases diverse visual effects and provides viewers with a dynamic and joyful visual experience. In this project, we employed rich animation techniques and creative expressions to bring each rabbit character to life, full of energy. The MV's scene transitions are smooth, with vibrant colors, and it is filled with festive cheer. These rabbit characters not only thrive in the virtual world but also seamlessly integrate with real-world scenes, creating an impressive visual spectacle. "旺兔GOLD" MV animation, through unique character design and innovative dynamic effects, successfully conveys a festive, dynamic, and diverse holiday atmosphere, making it an outstanding work for welcoming the Year of the Rabbit in 2023. ______ 此次受邀為馬來西亞Astro電視台製作【旺兔GOLD】MV的視覺與動態設計,是一次充滿創意與挑戰的體驗。這支兔年賀歲曲的MV動畫融合了多隻獨特造型及風格的兔子角色,每一隻兔子都擁有自己鮮明的個性,並穿梭於不同的故事場景中,與實拍景物產生互動。這種虛實結合的設計手法,不僅展示了多元化的視覺效果,也為觀眾帶來了動感與歡樂的視覺體驗。 在這部作品中,我們運用了豐富的動畫技術和創意表現,讓每個兔子角色都栩栩如生,充滿活力。MV中的場景變換流暢,色彩鮮明,充滿了節日的喜慶氣氛。這些兔子角色不僅在虛擬世界中活躍,也與現實場景無縫融合,創造出一個令人驚艷的視覺奇觀。【旺兔GOLD】MV動畫通過獨特的角色設計和創新的動態效果,成功地傳達了歡樂、動感與多元的節日氣氛,成為2023迎接兔年的精彩賀歲作品。
Being invited to create the visual and dynamic design for Malaysia's Astro TV's "Wang Tu GOLD" MV was a creative and challenging experience. This Rabbit Year New Year's song MV animation features numerous uniquely styled rabbit characters, each with distinct personalities, traversing various story scenes and interacting with real-life objects. This blend of virtual and real elements showcases diverse visual effects and provides viewers with a dynamic and joyful visual experience. In this project, we employed rich animation techniques and creative expressions to bring each rabbit character to life, full of energy. The MV's scene transitions are smooth, with vibrant colors, and it is filled with festive cheer. These rabbit characters not only thrive in the virtual world but also seamlessly integrate with real-world scenes, creating an impressive visual spectacle. "旺兔GOLD" MV animation, through unique character design and innovative dynamic effects, successfully conveys a festive, dynamic, and diverse holiday atmosphere, making it an outstanding work for welcoming the Year of the Rabbit in 2023. ______ 此次受邀為馬來西亞Astro電視台製作【旺兔GOLD】MV的視覺與動態設計,是一次充滿創意與挑戰的體驗。這支兔年賀歲曲的MV動畫融合了多隻獨特造型及風格的兔子角色,每一隻兔子都擁有自己鮮明的個性,並穿梭於不同的故事場景中,與實拍景物產生互動。這種虛實結合的設計手法,不僅展示了多元化的視覺效果,也為觀眾帶來了動感與歡樂的視覺體驗。 在這部作品中,我們運用了豐富的動畫技術和創意表現,讓每個兔子角色都栩栩如生,充滿活力。MV中的場景變換流暢,色彩鮮明,充滿了節日的喜慶氣氛。這些兔子角色不僅在虛擬世界中活躍,也與現實場景無縫融合,創造出一個令人驚艷的視覺奇觀。【旺兔GOLD】MV動畫通過獨特的角色設計和創新的動態效果,成功地傳達了歡樂、動感與多元的節日氣氛,成為2023迎接兔年的精彩賀歲作品。
Project Details:
Client
Astro.com.my
Year
2023, Malaysia
Services
Visual Coordination Illustration Motion Graphics Animation
Credits
Designed by Bilateral Studio Visual Coordination - KF Lim Designer - KF Lim Illustration Artist - Syia 郭紹尉、Zack Lee 李俊揚 2D Motion - Zack Lee 李俊揚、Rex Wong 黃慧思、CT Lim 林子德 3D Motion - JunYang 龔俊仰 Producer - Herbert Pua



























