Our collaboration with Neucleus Education, a science-based parenting brand founded by Dr. Shane in Malaysia, began with a clear understanding: brand refresh doesn’t mean starting over, but building on what already works. In early meetings, we discovered that their logo had recently been redesigned with a solid foundation. Rather than proposing a full redesign, we focused on optimizing and extending the visual identity system to unlock more value. Our strategy drew from two key ideas — “Genetic Data,” inspired by the brand’s scientific roots, and the “Conversation Bubble,” hidden within the logo’s negative space, symbolizing dialogue and empathy in parenting. Together, these formed the conceptual base of a system that balances clarity, flexibility, and emotional connection. We expanded Neucleus’s color palette into a more layered and recognizable system, and developed a series of geometric elements derived from the logo, allowing for dynamic, modular compositions. These elements were applied across various touchpoints — social media posts, educational materials, presentation templates — ensuring visual consistency while allowing creative adaptability. This enhanced identity now helps Neucleus communicate its mission more clearly across digital and print platforms, reinforcing its position as a leading voice in science-based parenting across Malaysia and the broader Chinese-speaking education market. ______ 品牌更新並非推翻重做，而是從現有基礎中提煉價值、系統性地延伸應用。這正是幾個月前與馬來西亞知名科學育兒品牌 Neucleus Education 科学育儿专家 合作的起點。由 Dr. Shane 創立的 Neucleus 致力於以科學方法協助新世代父母建立正確的教養與發展觀念，受眾遍及全馬及國際中文圈。在初期與 Dr. Shane 團隊的會談中，我們深入了解品牌現況後發現：Neucleus 的 logo 設計其實在不久前已完成更新，且在結構與細節處理上都具備良好基礎。因此，我提議並非重新設計，而是專注於「品牌識別系統的優化與延伸」，讓既有 logo 發揮更大價值。 . 我們的視覺延伸策略建構在兩個核心概念之上。首先是「Genetic Data（基因序列）」，呼應品牌名稱 Neucleus 源自 “nucleus（細胞核）”，象徵從根本出發、以科學為本的育兒理念。這樣的定位啟發我們以基因排序作為視覺語言的靈感，傳達教育中對精準、系統與個體差異的重視。第二個關鍵概念是「Conversation Bubble（對話氣泡）」，來自 logo 字母中負空間所構成的對話框圖形，象徵親子之間的溝通與理解，也呼應品牌強調傾聽與互動的核心價值。我們將這兩個概念結合轉化為視覺語彙的基礎，形塑出兼具功能性與情感連結的識別系統，強化品牌故事與識別一致性。 . 在本次識別優化中，我們重新定義了品牌的色彩系統，將原本單一的品牌主色擴展為一組具層次感與辨識度的 color palette，搭配來自 logo 延伸的幾何圖形單元，建構出靈活可變的視覺語彙。這些圖形經動態排列與組合後，能廣泛應用於社群貼文、教材封面、簡報開場等場景，在維持整體一致性的同時，也保留品牌應有的彈性與創意空間。識別系統的完整建構，使 Neucleus 在數位與印刷媒介中呈現更高的專業度與一致性，並進一步強化其「科學育兒」的品牌定位，為其在馬來西亞乃至國際中文教育市場中持續拓展影響力奠定視覺基礎。